Dave,
Not to be a bad guy, but if you take the price of that pet place 18.99 + shipping (~8.99)=27.98, what Aquarium One would sell it for is 29.99 - 10% Wamas discount = 28.35, difference is about 37 cents and your supporting a local place.
As far as the higher end equipment goes we can get that pretty quickly and I know the owner will carry a few higher end things, but like Larry said a lot of people buy online. (we will be getting salifert tests kits this week)
As far as the circulation goes, your right there isn't a suffiecient amount YET, we are working on that (believe me!) We are working on ironing out a lot of things and seeing what works and what doesn't. We are always open to constructive critisism or a pat on the back
Scott