Here's my $.02, not that it was solicited. While I am sympathetic to many people's charges that businesses need to adapt, etc., and charge less prices, this simply does not apply to BRK. Their fish prices are normally CHEAPER than anything I can find online, and the fish are generally much healthier. There are other things at work here, including the economy, of course, but BRK is an outlier in my opinion. Its prices are competitive with internet operations.
Johnny, again my unsolicited advice, take it fwiw. As others have commented, BRK is good distance from many, including myself (1.5 hours round trip in the car). I am highly motivated to make this trip if something new has landed in your store, or if there is a sale, even a nominal one. Increased internet marketing (I see a lot tailored to the koi crew) would certainly motivate me more.